How to review an ASO draft before publishing

A practical checklist for checking claims, sources and the final listing diff.

Check the app before the copy

List the features that exist in the released build. Reject claims about results, pricing, trials or languages that are not observable. A competitor's description is evidence about that competitor, not permission to copy its promises.

Inspect the final transformed fields

Review each target locale after translation and keyword packing. Check store limits and unsupported claims on that final text, not an earlier draft. Preserve rejected drafts and validation findings so a revision can be traced.

Approve a specific change

Compare current and proposed fields, verify genuine screenshot coverage and confirm the exact app, platform and locale. Approval of a draft is not proof of publication. Check the returned store state and reconcile uncertain requests before retrying.

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